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Tag archives: device analytics

5 Cart Abandonment Questions about User Devices that are Never Asked

The average cart abandonment rate in 2021 was 65% - that’s 65 out of 100 customers not checking out. We analyzed over 200 blog articles written in the last 5 years to understand the main drivers of cart abandonment on eCommerce sites/apps. Two thirds of these articles specifically mention user device as being a barrier to purchase completion, though less than 2% make any correlation between cart abandonment rates and device capabilities.

Dark Traffic and Misrepresentation - Analysing the Web Analysers (Part 2)

In part 1 of our Web Analytics Comparison: Analysing the Web Analysers post, we presented research findings of 4 different web analytics services. We noted a significant difference in traffic breakdown across the different solutions; in this post (part 2), we will cover this traffic breakdown discrepancy in more detail.

Website Analytics Comparison - Analysing the Web Analysers (Part 1)

Analysing visitor traffic is important to determine the health of a website. In this article, we present the findings from our research of four different analytics services

Huawei device usage challenges Apple, Samsung

Dublin, January 19, 2018 - DeviceAtlas has released its latest report containing statistics for device usage of the top smartphone and tablet models from around the world. The report reveals that Huawei devices have moved into third place in many markets as the most used device behind Apple and Samsung. The report also found that tablet usage remains strong, despite a slowdown in sales of the devices over several quarters.

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How to create and leverage your own device database

The wider the variety of devices used, the greater the risk is in terms of providing an inadequate user experience which has an impact on your bottom line. This means companies need to be on their A-game when delivering effective ways to handle device fragmentation for their customers. Find out how you can leverage your own device database.

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Mobile & Web Analytics: How to make the most out of your device data

Today’s world of web analytics is difficult to navigate without a detailed knowledge of user devices. Find out what sort of device data you can access and how you can leverage this data to gain a competitive edge.