Dark Traffic and Misrepresentation - Analysing the Web Analysers (Part 2)
In part 1 of our Web Analytics Comparison: Analysing the Web Analysers post, we presented research findings of 4 different web analytics services. We noted a significant difference in traffic breakdown across the different solutions; in this post (part 2), we will cover this traffic breakdown discrepancy in more detail.
Website Analytics Comparison - Analysing the Web Analysers (Part 1)
Analysing visitor traffic is important to determine the health of a website. In this article, we present the findings from our research of four different analytics services
Analysing the analytics providers
While nearly all the following analytics solutions work by adding tracking code to each of your pages, they offer very different insights into your data and varying levels of privacy to your audience.
Measuring page weight
Measuring the weight of a web page used to be a simple matter of waiting for the page to finish loading, then adding up the size of its resources. This article will talk about ways to measure page weight in a world of mobile devices and rich app-like sites.
Adding Device Intelligence to your Platform - Whitepaper
If you work on a product or technical team for any technology platform, you'll know that the constant emergence of new form factors and device categories shows no signs of slowing down. If anything, the trend of device fragmentation is accelerating with the advent of IoT and the inclusion of connectivity in an ever growing variety of devices. Download our latest whitepaper for product and technology teams to see how adding device intelligence into your platform can benefit your customers and your business.
How to use device data for powerful user segmentation
With carefully targeted campaigns you get more bang for your marketing buck, but there are many ways you can handle user segmentation for targeting purposes. Here we'll give you a quick guide on how to make your segmentation based on a seemingly obvious but often overlooked factor: a user's device.
DeviceAtlas' deep device intelligence now addresses native app environment
Afilias Technologies, makers of market-leading device intelligence platform DeviceAtlas, today announced that DeviceAtlas is extending its scope to include the native apps environment. This makes DeviceAtlas the only platform that can provide holistic views of device usage across web, apps and mobile network layers. The capability will dramatically improve the ability of app publishers and advertising platforms to more effectively monetize native apps.
10 reasons why mobile analytics are mission critical to a sustainable mobile strategy
Analyzing web traffic at the device level is absolutely essential for all businesses willing to understand and properly address their audience. Like it or not, your potential customers will access your website using many types of web-enabled devices. It's an amazing opportunity to properly track and analyze these devices.