Analyzing Responsive vs Adaptive Website Design in eCommerce
We recently wrote about the impact that device capabilities have on cart abandonment and how it is rarely discussed within eCommerce based studies. Also interesting was the discovery that none of the 200+ articles on cart abandonment that we analyzed mentioned the importance of choosing adaptive website design over responsive design. Let’s delve into that a bit further…
9 excellent examples of adaptive design used for e-commerce
You may think that most of the leading e-commerce websites today are purely responsive. In fact, the opposite is true. Adaptive design techniques are superior in terms of addressing e-commerce needs. It provides a very flexible approach that focuses on optimizing any aspects of your website's UX that might boost conversion rate on mobile. Here is a selection of adaptive websites that do a great job in terms of addressing mobile users.
How adaptive web design boosts your conversion rate
To generate leads for your sales teams, you need to have a website that is not only easy on the eye but also one that performs in terms of usability. Find out how adaptive web design can help you boost your conversion rate.