No ‘below the fold’ in OTT advertising - if you know the device
With more than 60% of American households now watching internet-delivered content on their TV, OTT advertising has come of age. But for ad platforms, especially in the video space, the challenge is knowing when exactly that is. How do you know you are addressing audiences in a Connected TV context?
eSIM – An AdTech Opportunity
Get key eSIM details, including answers to “What is eSIM”, what are the consumer benefits & how to enable eSIM device targeting in digital advertising platforms, here.
Advertising Fraud Meaning, Prevention and Detection
Ad fraud costs advertisers billions each year. Get key details including common types of ad fraud, how to prevent ad fraud and how AdTech platforms can limit ad fraud with DeviceAtlas, here.
How to improve app monetization (improved ad targeting)
Let's take a brief look at the advertising ecosystem and how it interacts with devices, and how app creators can improve their ad targeting to increase their returns.
What is a 'device graph,' and how can device intelligence enhance it?
Knowing the various steps to conversion is great, of course, but what if you could also know the exact specifications of each device along the way?
Limiting Ad Fraud with Device Detection
For anyone involved in the online advertising space, ad fraud is a concern. Learn how DeviceAtlas helps advertisers and agencies reduce the losses to bots, click-farms and other forms of fake traffic.