advertising
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Viewer-Centric Advertising: DeviceAtlas at IBC’s Panel Discussion
At this year’s IBC, our Director of Product Strategy, John Leonard, spoke on a panel discussion ‘Making...
Limiting Ad Fraud with Device Intelligence
Ad fraud is a major concern in digital advertising due to billions of dollars being lost. Learn how device...
Advertising Fraud Meaning, Prevention and Detection
Ad fraud costs advertisers billions of dollars every year. Get key details including common types of...
eSIM – An AdTech Opportunity
Get key eSIM details, including answers to “What is eSIM”, what are the consumer benefits & how to...
How to improve app monetization (improved ad targeting)
Let's take a brief look at the advertising ecosystem and how it interacts with devices, and how app creators...
What is a 'device graph,' and how can device intelligence enhance it?
Knowing the various steps to conversion is great, of course, but what if you could also know the exact...
No ‘below the fold’ in OTT advertising - if you know the device
With more than 70% of American households now watching internet-delivered content on their TV, OTT advertising...
