advertising

Choose a category below to quickly discover all our device intelligence articles.


advertising
Device Detection

Advertising Fraud Meaning, Prevention and Detection

Ad fraud costs advertisers billions of dollars every year. Get key details including common types of...

Aisling Arundel - 01 Sep 2025
5 min read
Device Detection

eSIM – An AdTech Opportunity

Get key eSIM details, including answers to “What is eSIM”, what are the consumer benefits & how to...

James Farrelly - 22 Mar 2021
5 min read
Device Detection

How to improve app monetization (improved ad targeting)

Let's take a brief look at the advertising ecosystem and how it interacts with devices, and how app creators...

James Kielty - 19 Aug 2019
6 min read
Device Detection

What is a 'device graph,' and how can device intelligence enhance it?

Knowing the various steps to conversion is great, of course, but what if you could also know the exact...

James Kielty - 27 Jun 2019
4 min read
Device Detection

No ‘below the fold’ in OTT advertising - if you know the device

With more than 70% of American households now watching internet-delivered content on their TV, OTT advertising...

Martin Clancy - 24 Apr 2018
4 min read