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Viewer-Centric Advertising: DeviceAtlas at IBC’s Panel Discussion

At this year’s IBC, our Director of Product Strategy, John Leonard, spoke on a panel discussion ‘Making...

Aisling Arundel - 15 Oct 2025
40 min read
Device Detection

Limiting Ad Fraud with Device Intelligence

Ad fraud is a major concern in digital advertising due to billions of dollars being lost. Learn how device...

Aisling Arundel - 09 Oct 2025
6 min read
Device Detection

Advertising Fraud Meaning, Prevention and Detection

Ad fraud costs advertisers billions of dollars every year. Get key details including common types of...

Aisling Arundel - 01 Sep 2025
5 min read
Device Detection

eSIM – An AdTech Opportunity

Get key eSIM details, including answers to “What is eSIM”, what are the consumer benefits & how to...

James Farrelly - 22 Mar 2021
5 min read
Device Detection

How to improve app monetization (improved ad targeting)

Let's take a brief look at the advertising ecosystem and how it interacts with devices, and how app creators...

James Kielty - 19 Aug 2019
6 min read
Device Detection

What is a 'device graph,' and how can device intelligence enhance it?

Knowing the various steps to conversion is great, of course, but what if you could also know the exact...

James Kielty - 27 Jun 2019
4 min read
Device Detection

No ‘below the fold’ in OTT advertising - if you know the device

With more than 70% of American households now watching internet-delivered content on their TV, OTT advertising...

Martin Clancy - 24 Apr 2018
4 min read