Blog
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Blog
European Patent Organisation upholds DeviceAtlas Patent
DeviceAtlas is pleased to inform customers that the European Patent Organisation (EPO) has upheld our...
The Commercial Impact of Client Hints on Open-Source Parsers
We've all read Google's timeline for UA-CH and when changes are going to start coming into effect. But...
4 Important Device Capabilities for Phone Gaming
Now, more than ever, users have access to multiple devices on which to play games, most notably via apps...
How device fragmentation is impacting eCommerce
eCommerce has long been considered one of the fastest growing industries of our time, reaching sales...
The Importance of Device Graphs in Streaming Services
Device fragmentation makes user behavior unpredictable. Globally, the average person has 3 connected...
Categorising IoT devices - endpoints, enablers and controllers
With the rate of growth in diversity of the IoT and connected devices, operators need deeper insight...
List of TAC numbers
The TAC is an eight digit code which uniquely recognizes a cellular device's hardware configuration....
iPhone Trends Over 15 Years
What has turned into a decade and a half of commercial glory for Apple started off slower than expected...
Leveraging Device Intelligence to Reduce Churn in Streaming Services
Device intelligence offers a number of lucrative opportunities for streaming service providers: business...
Level Up! Device Identification and the ROI Opportunity for Gaming Companies
Fifty years following the release of the Magnavox Odyssey, the world’s first gaming console, the global...
Dark Traffic and Misrepresentation - Analysing the Web Analysers (Part 2)
In part 1 of our Web Analytics Comparison: Analysing the Web Analysers post, we presented research findings...
Website Analytics Comparison - Analysing the Web Analysers (Part 1)
Analysing visitor traffic is important to determine the health of a website. In this article, we present...
OpenRTB and User-Agent Client Hints
The IAB recently published an updated version of the OpenRTB specification. The updated document, a revision...
Optimize OTT Streaming content and avoid android App crashes with DeviceAtlas
Considering that Android devices account for 71.09% of the mobile market share, it’s imperative that...
Happy Holidays from DeviceAtlas
The DeviceAtlas team would like to thank you for your business over 2021 and wish our customers peace...
Analysing the analytics providers
While nearly all the following analytics solutions work by adding tracking code to each of your pages,...
Effectively deliver OTT advertising with DeviceAtlas
There are many different approaches to measuring the impact of OTT advertising including audience splitting...
Server-side device detection used by 88% of Alexa top 100 sites
Device identification enables companies to deliver a small, contained experience to feature phones, a...
