The latest DeviceAtlas whitepaper looks at how device-diversity can be leveraged to help target advertising in a multi-screen world. With global mobile advertising spend projected to be $42 billion by 2017 (Gartner) and the RTB standard continuing to gain traction, device intelligence is clearly worth getting right for players in the advertising ecosystem.
Responsive Web Design (RWD) has made a huge impact as an approach to designing for mobile. It has also caused a lot of debate: on the plus side, it allows for one codebase to cater to devices with a range of different screen sizes. On the debit side, serving the same payload to all devices irrespective of device capabilities, screen size and resolution, and indeed connection speed, can effectively close off entire markets to companies who don’t optimize.
Download our free e-book on device detection for Video Advertising to learn what's driving the increase in mobile video consumption, and how device detection can improve ROI at all stages of the video advertising ecosystem.
We're very happy to publish this paper arising from the The Future of the Mobile Web event held at the Dublin Convention Centre in January 2012. We covered a lot of ground and the paper is a serious attempt to capture all the topics covered from HTML5 to responsive design to device detection and many others. We found it to be a very worthwhile process to listen, validate our ideas and learn from others in the process of writing it. We hope it is useful to a wider readership also.