device fragmentation
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How device fragmentation is impacting eCommerce
eCommerce has long been considered one of the fastest growing industries of our time, reaching sales...
The Importance of Device Graphs in Streaming Services
Device fragmentation makes user behavior unpredictable. Globally, the average person has 3 connected...
Level Up! Device Identification and the ROI Opportunity for Gaming Companies
Fifty years following the release of the Magnavox Odyssey, the world’s first gaming console, the global...
Solving the CTV User-Agent Problem
Get the formalized distinction between OTT and CTV, along with key trends, challenges, solutions &...
iPhone fragmentation - why detecting the iPhone model is essential
With the release of the latest iPhones, we see a shift from relatively standardised device specifications,...
Adding Device Intelligence to your Platform - Whitepaper
If you work on a product or technical team for any technology platform, you'll know that the constant...
Why programmatic advertising needs device intelligence
One of the most persistent and important challenges facing the mobile advertising industry is how to...
Device fragmentation still an issue
Mobile device fragmentation is a big headache for companies who don’t optimize their web presence to...
Mapping the full customer journey with device detection
A more sophisticated approach is needed from businesses when it comes to mapping out the modern customer...
Mobile Web Traffic: Analysis
As the proportion of traffic from mobile devices continues to ramp, savvy marketers and web strategists...
Why increasing device fragmentation is having a positive impact on mobile ad targeting
Cellphones, smartphones, phablets, tablets, e-readers, PCs, notebooks, games consoles, smartwatches,...
