Choose a category below to quickly discover all our device intelligence articles.
Choose a category below to quickly discover all our device intelligence articles.
eCommerce has long been considered one of the fastest growing industries of our time, reaching sales...
Device fragmentation makes user behavior unpredictable. Globally, the average person has 3 connected...
With the rate of growth in diversity of the IoT and connected devices, operators need deeper insight...
The TAC is an eight digit code which uniquely recognizes a cellular device's hardware configuration....
What has turned into a decade and a half of commercial glory for Apple started off slower than expec...
Device intelligence offers a number of lucrative opportunities for streaming service providers: busi...
Fifty years following the release of the Magnavox Odyssey, the world’s first gaming console, the glo...
In part 1 of our Web Analytics Comparison: Analysing the Web Analysers post, we presented research f...
Analysing visitor traffic is important to determine the health of a website. In this article, we pre...
The IAB recently published an updated version of the OpenRTB specification. The updated document, a ...
Considering that Android devices account for 71.09% of the mobile market share, it’s imperative that...
The DeviceAtlas team would like to thank you for your business over 2021 and wish our customers peac...
While nearly all the following analytics solutions work by adding tracking code to each of your page...
There are many different approaches to measuring the impact of OTT advertising including audience sp...
Device identification enables companies to deliver a small, contained experience to feature phones, ...
Find out how DeviceAtlas' device identification can help your organization reduce its website's carb...
OTT advertising enables you to achieve non-skippable ads, track view-through conversion, and more pe...
Updated for 2021 — a list of User Agent strings for the most popular devices in use today. Includin...
DeviceAtlas identifies and verifies connected devices in real-time for rich, actionable intelligence across every customer touchpoint
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