Blog
Choose a category below to quickly discover all our device intelligence articles.
Blog Archive
Smarter Consumer Targeting On First Page Load: A Device Intelligence Use Case
DeviceAtlas enables B2C businesses to precisely target different visitor personas with appropriate offers...
Sustainability Properties: Know How User Devices Affect Your Environmental Footprint
Sustainability is becoming a global priority due to growing awareness and environmental legislation....
The Definitive Guide to Device Targeting for AdTech Platforms
Check out our latest eBook to discover how leveraging device diversity can unlock multi-screen advertising...
Device Hardware Classification: Reliable As Ever In 2026
In 2021, we launched our primary hardware classification property. Five years later, it's still considered...
6 Reasons Media Companies Need Their Own Device Intelligence Solution
When companies make immediate decisions across analytics, experimentation, and AI systems, milliseconds...
6 Things to Consider When Choosing a Commercial Device Intelligence Solution
Finding a reliable, accurate device intelligence solution is vital for businesses operating at scale....
2G and 3G Sunsets: The Hidden Risk for IoT Devices
Global operators are shutting down 2G and 3G networks to release spectrum to facilitate 5G rollout. Device...
Leveraging Device Intelligence for Video Monetization
Billions of people stream content daily. Explore how video monetization models can use accurate, instant...
Why CTV Apps Should Use Device Intelligence to Identify Devices
Many CTV publishers rely on costly, high-maintenance TV API integrations to identify consumer devices....
The CTV Identity Crisis: What Pixalate's Report Reveals About Bundle IDs
Pixalate reported that the CTV ad market suffers from up to 86% malformed and fraudulent app IDs, causing...
How to Target Audiences Effectively in a Non-PII Environment
As privacy rules get stricter, advertisers are finding new ways to reach customers without using PII....
Mapping the Full Customer Journey With Device Intelligence
Today’s customer journey is more dynamic and fragmented than ever before. A core part of mapping customer...
Leveraging Device Analytics to Boost Conversions
Learn how rich device insights enables brands to personalize experiences, optimize targeting, and drive...
Ensuring eSIM Compatibility: The Key to a Smooth Provisioning Experience
The rise of eSIM-only devices demonstrates the slow shift away from physical SIMs. It highlights the...
Viewer-Centric Advertising: DeviceAtlas at IBC’s Panel Discussion
At this year’s IBC, our Director of Product Strategy, John Leonard, spoke on a panel discussion ‘Making...
Limiting Ad Fraud with Device Intelligence
Ad fraud is a major concern in digital advertising due to billions of dollars being lost. Learn how device...
How Well Do You Know Your CTV Traffic?
Connected TV (CTV) is quickly becoming the dominant way people stream content. Unlike traditional cable...
Advertising Fraud Meaning, Prevention and Detection
Ad fraud costs advertisers billions of dollars every year. Get key details including common types of...
