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  • Products
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      DeviceAtlas for Web

      Build enterprise grade device awareness

      into your products and services

    • Apps
      DeviceAtlas for Apps

      Device intelligence, targeting and reporting

      in the native apps environment

    • Operators
      Device Map

      Fine grained device intelligence

      indexed by TAC/IMEI

    • DeviceAssure
      DeviceAssure

      Verify the authenticity of devices

      accessing your content and services

    • DeviceAtlas Discover
      DeviceAtlas Discover

      Rich insights about your web traffic that

      analytics platforms don’t tell you about

    DEVICE INTELLIGENCE

    Learn more with our
    intro video

    Deliver an amazing customer
    experience across devices.

    TECHNOLOGY OVERVIEW

    Get an overview of our technology.

  • Use Cases
    • Ad-Tech
      AdTech

      Enable granular device targeting of your campaigns.

      Maximize revenue from impressions and reduce discrepancies

    • Optimization
      Web Optimization

      Ensure content is delivered in a form that’s

      optimized for the end user’s device

    • Analytics
      Analytics

      Understand customer engagement at

      device level

    • Internet of Things
      Internet of Things

      Measure IoT activity on your network

    • OTT Streaming
      Online Streaming Services

      Identity OTT traffic from STBs, Smart

      TVs, and Games Consoles

    • eCommerce
      eCommerce

      Identify factors affecting cart abandonment rates, and ensure optimal user experiences for mobile devices.

    • Gaming
      Gaming

      Enhance knowledge of gaming devices for better analytics and reporting, real-time QoS/QoE monitoring, and more relevant targeting opportunities.

    • Reverse Logistics
      Reverse Logistics

      -

    • Device Insurance
      Device Insurance

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    CASE STUDIES

    Learn how market
    leaders are using us
    to outperform their
    competition

    Adoppler and our partners have experienced significant improvements since implementing DeviceAtlas.

    Anton Tkachuk

    Product Manager, Adoppler

    View all case studies

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    • Technology Overview

      Get an overview of our technology

    • Getting Started

      Step by step guide to get up and running fast

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    • About the data

      Device data and available properties

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    • Knowledge Base

      Explore our expansive library of free

      whitepapers, eBooks and how-to guide

  • Data & Insights
    • Blog

      Stay informed with our articles on device

      research, data and insights

    • Case Studies

      See why market leaders choose DeviceAtlas

    • Device Browser

      Device information and properties

    • Data Explorer

      Explore and analyse DeviceAtlas data

    • Properties

      Check out our available device properties

    • HTTP Headers Parser

      Check DeviceAtlas results for HTTP Headers

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Getting Started

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    • DeviceAtlas for Web
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APIs

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  • DeviceAssure APIs
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  • Client-side Component
    • iOS H/W Identification
    • Usage
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  • REST API
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    • Developer considerations
    • Web server configuration
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    • Capturing in JavaScript
    • Header precedence logic

Data

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Properties

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Resources

About Our Device Database

DeviceAtlas comprises a fully transparent device description repository, with the data in the device database coming from device manufacturers, network operators, testing organizations, public domain sources, and DeviceAtlas customers. Registered users can view the source or provenance for every data point for every device. Browse the data here.

Some data is from public domain sources, such as the User-Agent Profile resource for devices. Some is licensed directly from device manufacturers, network operators and infrastructure and tools providers. Prior to 2021, Afilias web properties provided considerable levels of data due to their worldwide footprint and hence exposure to diverse devices. Finally, DeviceAtlas customers provide feedback on unrecognised user agents to ensure continuous improvement.

DeviceAtlas provides transparency in device detection, in that if a device is not recognised, a device ID is not returned. This allows accurate measurement of unrecognised traffic, which is a more robust and transparent mechanism than always returning a default device.

How the data model works

DeviceAtlas uses advanced algorithms to ensure data accuracy, with a patented method for accuracy assurance for multiple data sources. Each data source has an assigned ‘trust weighting’, which determines its influence over the result; for example a device manufacturer may assert that a device screen width is 300, but if over time other lower-ranked sources assert a different figure, the new result will be adopted once a threshold is passed. In this way there is continuous improvement of the data based on constant inputs from the DeviceAtlas user community, customers and partners.

DeviceAtlas data partners

DeviceAtlas has a growing list of contributing partners from different industry sectors, with a common interest in helping the mobile web developer to produce great sites and solutions. It's all about delivering the best possible results to the end user, no matter what they use to surf the web. To join us, contact us now. 

How do you reconcile various sources of data?

Naturally we often get conflicting data from various sources regarding devices. In these cases, we use a weighted system to choose the most likely value for a given property. If everyone agrees the screen size of a device, then that's the one. If most sources agree, then we take the most popular answer and adjust the value's confidence factor downwards slightly. Datapoints with conflicting sources are highlighted in yellow on the device pages.

How many devices and properties do you have?

At present DeviceAtlas identifies over 90,000 devices from over 5,000 manufacturers, for which we provide over 220 properties. New properties are added based on market inputs, and the number of devices is growing at a rate of 40 per day, on average. You can see a list of all the properties and their descriptions here.

The device page shows many User-Agent strings, what do they mean?

Every browser, when visiting a website, sends a number of strings known as HTTP request headers. The user-agent string is one of these headers and is one of the best identifiers to recognize a device. DeviceAtlas uses this as part of its detection method, although all headers are factored in to ensure accuracy when third party browsers are used.

Where can I find a list of properties with a clear description?

We have a complete list of the properties we support available on the site.

DeviceAtlas identifies and verifies connected devices in real-time for rich, actionable intelligence across every customer touchpoint

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Our Products

DeviceAtlas for Web

The full picture on web traffic with detailed metadata on all visiting devices

DeviceAtlas for Apps

Device intelligence, targeting and reporting in the native apps environment

DeviceAssure

Real-time identification of fraudulent and misrepresented traffic

Device Map

TAC-based device insights for the mobile ecosystem, in partnership with the GSMA

Industries

AdTech Optimization Analytics Internet of Things OTT / Streaming eCommerce Gaming Reverse Logistics Device Insurance

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This is a website of DeviceAtlas Limited, a private company limited by shares, incorporated and registered in the Republic of Ireland with registered number 398040 and registered office at 6th Floor, 2 Grand Canal Square, Dublin 2, Ireland

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