European Patent Organisation upholds DeviceAtlas Patent
DeviceAtlas is pleased to inform customers that the European Patent Organisation (EPO) has upheld our patent (EP3264728B1) which was filed in 2008 and covers the algorithm at the core of DeviceAtlas. In a ruling this morning, an opposing patent by a competitor which was previously granted, was revoked entirely by the EPO appeals board with no remaining paths for recourse.
The Importance of Device Graphs in Streaming Services
Device fragmentation makes user behavior unpredictable. Globally, the average person has 3 connected devices: what does this mean for streaming service providers? How can they tell these devices apart? In this post we look at the importance of device graphs and the importance of being able to tie device information to subscriber information.
Leveraging Device Intelligence to Reduce Churn in Streaming Services
Device intelligence offers a number of lucrative opportunities for streaming service providers: business analytics, optimization, device graph creation, measurement of password sharing, targeting for ads & communications, etc. In this article we look specifically at churn - a very topical subject in recent times - and how device intelligence can be leveraged against it.
Level Up! Device Identification and the ROI Opportunity for Gaming Companies
Fifty years following the release of the Magnavox Odyssey, the world’s first gaming console, the global video gaming industry is worth $178 billion (US) and is expected to reach $268.8 billion (US) by 2025. For context, it was estimated that 3 billion people worldwide played video games in 2021!
Devices From The Frontier: A Tiny GSM/GPRS Module
In performing this role we come across our fair share of curious devices. Today's device is a tiny GSM & GPRS module designed for embedding in other devices for the purpose of adding cellular or IP connectivity.
Accessing TAC In Android 10 – A High-Impact DeviceAtlas Contribution
Access TAC In Android 10 with this simple method. Get the background, benefits & learn how to easily implement our Android contribution here.
[Webinar] The strategic value of Device Intelligence in an evolving privacy landscape
The increasing restrictions on user-level data is leading to many challenges for businesses. As a result, more firms are turning to contextual data, more specifically device intelligence, due to the valuable non-PII data related opportunities. Join us for our upcoming webinar where we discuss these opportunities and more. Get details here.
Solving the CTV User-Agent Problem
Get the formalized distinction between OTT and CTV, along with key trends, challenges, solutions & opportunities in the OTT ecosystem, here.
Network Optimization For IoT Devices
IoT is experiencing rapid development, which is leading to challenges for network operators. Learn how IoT device intelligence can help overcome these challenges.
VoWiFi – A Win-Win But When Is The Right Time For Upgrades?
VoWiFi offers many benefits to operators and subscribers. But is there enough opportunity for you to invest? Device Map’s VoWiFi property can help answer this question.