As the proportion of traffic from mobile devices continues to ramp, savvy marketers and web strategists are taking the time to understand exactly what the nature of that traffic is. We look at traffic coming from thousands of mobile websites across the world. This data gives a unique insight into the nature of a broad swath of device traffic using User Agent string analysis performed by the DeviceAtlas API.
Mobile v Desktop - for an e-commerce site, ensuring both platforms engage and delight your customers is a key element to success. We looked at the top sites in the world, to see how they handle adaptive design and content optimization.
Adaptive web design (AWD) is one of the techniques of addressing mobile visitors optimizing their experience on smaller screens. While RWD might seem a standard approach today, for some websites going adaptive gives more flexibility in adjusting the content to suit mobile users and maximize revenues from mobile sources. Here are 10 inspiring adaptive web design examples.
Google search engine algorithm will increase the weighting for mobile-friendliness for search rankings starting April 21 next. Websites offering below-par mobile optimization will experience a drop in search traffic from mobile sources. Read on to learn more about the upcoming algorithm update.
Now that the HTML5 set of standards has reached Recommendation status (the W3C's way of saying it's now a published standard) the DeviceAtlas team thought we'd take a look at how support for HTML5 has grown in shipping mobile devices over the past few years. We have a wealth of device data to draw from since we've been tracking devices ever since mobile phones could access the web.
Maximiliano Firtman (@firt) published a very comprehensive piece touching on performance, RWD, RESS, mobile web and more on SmashingMag recently rather provocatively entitled "You May Be Losing Users If Responsive Web Design Is Your Only Mobile Strategy". The whole responsive debate is something of an evergreen in web dev circles: where once the argument centred around UX and whether it was a good idea to serve the same content but reflow/hide some of it depending on screen size, now performance has become more of a leitmotif in commentary.
Google has recently upped the ante with its updated stance on redirection of users to mobile content. From now on Google will append a warning if a mobile search result redirects users to the home page of a mobile site rather than presenting a mobile specific version of the content. This change is designed to address poor user experience where a non-intuitive redirection gets between the user and the content they are looking for.