Analyzing web traffic at the device level is absolutely essential for all businesses willing to understand and properly address their audience. Like it or not, your potential customers will access your website using many types of web-enabled devices. It's an amazing opportunity to properly track and analyze these devices.
Chet Fenster of MEC Entertainment, one of the world's top media agency networks makes some salient points on mobile web, apps and the need to adapt to the device.
Rapid advances in HTML5, the new more mobile friendly version of the Web language, and the hard work by the standards body World Wide Web Consortium (W3C) to create standard interfaces across mobile devices mean that Web apps can – or will be able to – do many of the things that native apps can do.