Device intelligence from DeviceAtlas is now available to Webtrends customers
DeviceAtlas has been granted US patent number 9,043,289 B2 on a new method for deriving the most accurate device identification results from multiple data sources.
Afilias today announced that the SpotXchange video ad platform has chosen DeviceAtlas as its device intelligence provider. DeviceAtlas is now powering all of SpotXchange’s video ad requests ensuring that the right ads are delivered to the right audience, and campaign statistics are available at a device level. Increasing device fragmentation has made for a new online landscape in which users can access video content on a myriad of devices including smartphones, tablets, laptops, game consoles, and smart TVs. These devices vary greatly in terms of screen sizes, network connectivity, input methods, user contexts, and user post
GSMA have partnered with DeviceAtlas, to create a very detailed data set indexed by TAC available for easy ingestion by existing analytics and BI tools. Highly accurate, normalized device data has been mapped for each TAC issued by GSMA, and is updated every week.
ADTECH, the ad server powering ads across all AOL platforms, embeded DeviceAtlas device detection for offering more granular ad targeting. DeviceAtlas enabled ADTECH to be first to identify requests from different Apple iPhones.
Delighted to share this news from ADTECH, who have recently announced their partnership with DeviceAtlas to extend their commitment to mobile across AOL Platforms offerings including Marketplace, Pictela, AdLearn Open Platform and Advertising.com.
Despite the growing popularity of Android devices and low-cost smartphones, Apple’s global grip on mobile device browsing remains impressive in many major global markets.
dotMobi to Offer Mobile Carrier Identification within its DeviceAtlas Solution
Today we announce release 4.0 of DeviceAtlas. DeviceAtlas 4.0 represents a significant evolution of the product for dotMobi and our customers. We are very excited to bring Dynamic Data to DeviceAtlas for the first time.