Press Releases

DeviceAtlas in 2017: the year in review

2017 has been a busy year for DeviceAtlas - new product, new patents, new website, and an award at MWC! We look back at another exciting year charting the ever-changing device landscape. From a product perspective we launched our DeviceAtlas for Apps product at MWC 2017. We've had continued progress on the technology front with an award for innovation at MWC and the granting of another seminal device detection patent, this time from the EU patent office building on last year's US patent, demonstrating our IP leadership in the area of device detection. This year web performance continued to be a big theme in the industry, and we saw a range of developments, both progressive (AMP, PWA) and regressive (the death of Windows Mobile and demise of Blackberry). Video has moved closer to the center of the mobile advertising stage.

DeviceAtlas patent for device detection

European Patent Office Grants DeviceAtlas Patent for Core Device Detection Algorithm

Press release: Afilias Technologies today announced at DMEXCO that it has been granted a third patent related to its device detection algorithm used in its DeviceAtlas product.

DeviceAtlas

Major news websites lose audience due to slow load times on mobile

The latest DeviceAtlas Mobile Web Intelligence report for Q1 2017 reveals that for the largest news websites, load time on mobile was a whopping 10.5 seconds on average. That's over 3 times longer than the 3 seconds threshold most users expect according to a recent benchmark from Google. The slowest websites took an unbelievable 19-22 seconds.

DeviceAtlas for apps

DeviceAtlas' deep device intelligence now addresses native app environment

Afilias Technologies, makers of market-leading device intelligence platform DeviceAtlas, today announced that DeviceAtlas is extending its scope to include the native apps environment. This makes DeviceAtlas the only platform that can provide holistic views of device usage across web, apps and mobile network layers. The capability will dramatically improve the ability of app publishers and advertising platforms to more effectively monetize native apps.

DeviceAtlas Q3 2016 report

New Report Shows 720x1280 Is Now the Most Used Smartphone Screen Resolution

The lastest report from DeviceAtlas, a leading supplier of intelligence on mobile devices, revealed that 1440x2560 (QHD) is now growing at fastest, while 720x1280 is the most used smartphone screen resolution worldwide. The report also tracks OS, device and manufacturer statistics by country.

Rocket Fuel

DeviceAtlas device detection powers Rocket Fuel’s programmatic ad delivery

DUBLIN, October 26, 2016 – DeviceAtlas announced today that it provides device detection capabilities to Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider which leverages artificial intelligence and big data for real-time advertising.

Airpush DeviceAtlas

Airpush Chooses DeviceAtlas to Provide Device Awareness to Mobile Ad Network

Mobile Advertising firm Airpush and Afilias announced today that DeviceAtlas is now powering device detection and targeting on its advertising network for Android and iOS apps. DeviceAtlas will be used to identify exactly which devices are requesting ads from the network for targeting and reporting purposes.

Apple Devices Lose Browsing Market Share (press release)

Dublin – August 10, 2016 – DeviceAtlas, a leading supplier of intelligence on mobile devices, today released its quarterly Mobile Web Intelligence Report for Q2 2016, which analyzes mobile device traffic to hundreds of thousands of websites around the world.

HAProxy

DeviceAtlas Brings Device Awareness To HAProxy

DeviceAtlas, the market leader for device detection software, today announced the immediate availability of its device detection capabilities within HAProxy, the world’s most widely used load balancing and proxying solution.

DeviceAtlas patent

DeviceAtlas granted a new patent for device detection technology

DeviceAtlas has been granted a second U.S. patent in the area of device detection technology. Titled “Determining a property of a communication device,” the patent describes a way in which DeviceAtlas identifies properties of web-enabled devices through examining their User-Agent strings.

DeviceAtlas device data embedded in Webtrends analytics solutions

Device intelligence from DeviceAtlas is now available to Webtrends customers

DeviceAtlas Granted Patent on Device Detection Accuracy Method

DeviceAtlas Granted Patent on Device Detection Accuracy Method

DeviceAtlas has been granted US patent number 9,043,289 B2 on a new method for deriving the most accurate device identification results from multiple data sources.

SpotXchange

SpotXchange Chooses DeviceAtlas to Target Ads to Specific Devices

Afilias today announced that the SpotXchange video ad platform has chosen DeviceAtlas as its device intelligence provider. DeviceAtlas is now powering all of SpotXchange’s video ad requests ensuring that the right ads are delivered to the right audience, and campaign statistics are available at a device level. Increasing device fragmentation has made for a new online landscape in which users can access video content on a myriad of devices including smartphones, tablets, laptops, game consoles, and smart TVs. These devices vary greatly in terms of screen sizes, network connectivity, input methods, user contexts, and user post

Afilias and GSMA Launch Device Map to Bring Enhanced Device Data to the Telecoms Industry

GSMA have partnered with DeviceAtlas, to create a very detailed data set indexed by TAC available for easy ingestion by existing analytics and BI tools. Highly accurate, normalized device data has been mapped for each TAC issued by GSMA, and is updated every week.

ADTECH embeds DeviceAtlas device detection for targeting ads

Note: ADTECH was acquired by AOL in 2007 and has since become part of the Oath group owned by Verizon, considerably expanding the usage of Device

Adtech AOL and DeviceAtlas

ADTECH extends commitment to mobile with DeviceAtlas

Delighted to share this news from ADTECH, who have recently announced their partnership with DeviceAtlas to extend their commitment to mobile across AOL Platforms offerings including Marketplace, Pictela, AdLearn Open Platform and Advertising.com.

DeviceAtlas device usage data

Apple Devices Dominate Global Web Browsing, while Android Gains Ground

Despite the growing popularity of Android devices and low-cost smartphones, Apple’s global grip on mobile device browsing remains impressive in many major global markets.

dotMobi wins Mobile Entertainment award

We were very excited to have won an award from Mobile Entertainment last week at the awards ceremony in central London.

digital element dotmobi

dotMobi and Digital Element announce strategic partnership

dotMobi to Offer Mobile Carrier Identification within its DeviceAtlas Solution

deviceatlas device detection 4.0 release

DeviceAtlas 4.0 released today: Dynamic Data provides real-time information on a device's context

Today we announce release 4.0 of DeviceAtlas. DeviceAtlas 4.0 represents a significant evolution of the product for dotMobi and our customers. We are very excited to bring Dynamic Data to DeviceAtlas for the first time.

Pages