With carefully targeted campaigns you get more bang for your marketing buck, but there are many ways you can handle user segmentation for targeting purposes. Here we'll give you a quick guide on how to make your segmentation based on a seemingly obvious but often overlooked factor: a user's device.
Mobile device fragmentation is a big headache for companies who don’t optimize their web presence to address differences between web-enabled devices. To underline how big the fragmentation issue is, we analyzed DeviceAtlas web browsing statistics from Q4 2016 focusing on diversity in terms of device characteristics.
As Mobile World Congress 2017 came to an end, we are publishing a short summary of what we learned and discovered during this year’s show. We had plenty of inspiring conversations with the top minds in the industry about today’s device landscape. Here is a quick glimpse into the hardware that was exhibited this year in Barcelona.
While there are only several smartphone makers recognized globally, the overall number of unique phone brands actively used is massive. Just to give you an idea, in Q3 2016 in the USA alone, there were 281 unique mobile device manufacturers whose devices were used for web browsing in that period! In this post, we take a closer look at the most used smartphone makers in 2016 based on website visits.
While a higher screen resolution doesn't necessarily mean better quality, smartphone makers keep adding pixels to their flagship models, for which QHD (1440 x 2560) is now basically standard. Here are the latest stats showing which smartphone screen resolutions are the most popular in 2016 based on real web traffic.
We’ve got the latest statistics on the most popular smartphones in different countries based on the amount of web traffic these phones generated in 2016. Check them out to learn which devices are the most used in your region, and for which devices you should optimize your content.
Today there are no technical limitations in terms of making devices connected. Internet access can be applied anywhere, from cars, to fridges, to rice cookers, and it doesn’t cost a fortune to make it happen. Does that mean we have more connected devices than ever before?
Smartphones using Firefox OS, Sailfish OS, or Ubuntu OS are generally available but purchasing them may not be an easy task. Today the mobile world is entirely dominated by Android and iOS. Check out the latest statistics which focus on comparing iOS vs Android during the whole of 2015. The stats are based on website visits from mobile devices.
Every year on March 17, Ireland is in the spotlight in every corner of the planet. This year at DeviceAtlas we celebrate St. Paddy’s day by sharing some exciting statistics on the mobile market in Ireland based on website visits tracked by our device detection solution.