Happy Holidays from DeviceAtlas
The DeviceAtlas team would like to thank you for your business over 2021 and wish our customers peace and happiness over the holidays.
Effectively deliver OTT advertising with DeviceAtlas
There are many different approaches to measuring the impact of OTT advertising including audience splitting experiments and geo-matched market tests. But all of these fall flat if advertising isn’t displaying correctly, as a poor user experience will negatively impact a brand.
Server-side device detection used by 88% of Alexa top 100 sites
Device identification enables companies to deliver a small, contained experience to feature phones, a rich JavaScript-enhanced solution to smartphones and a lean-back experience to TVs, from the same URL. Read this post, written by DeviceAtlas CTO Roman Cremin, for more information.
Reduce the carbon footprint of your website with DeviceAtlas
Find out how DeviceAtlas' device identification can help your organization reduce its website's carbon footprint and page load time while improving accessibility for users.
Top 5 OTT Ad Trends of 2021
OTT advertising enables you to achieve non-skippable ads, track view-through conversion, and more personalization. Here are the top five OTT trends in 2021.
Bot Analytics Series Part 2: The Importance of Monitoring Bot Traffic
Analysing your bot traffic can help you understand how your site is being used (for example by preview bots) and lets you verify that it is being correctly indexed by search engines.
Introduction to Bot Traffic — Part One of our Bot Analytics Series
As much as 40% of internet traffic is from non-human sources. This traffic ranges from legitimate bots and crawlers to nefarious automated programs that may be controlled by hackers, fraudsters, or competitors.
Mobile Device Hardware Classification – Entry Level To Premium Device Categorization
We’re delighted to announce the release of a powerful new DeviceAtlas property: Mobile Device Hardware Classification. See how this significant update greatly enhances analytics, optimization and targeting.
Network Optimization For The Generations Of Mobile Telephony
See how insights into 2G, 3G, 4G and 5G device capabilities on a mobile network can result in a competitive advantage for MNOs and their service providers.
eSIM – An AdTech Opportunity
Get key eSIM details, including answers to “What is eSIM”, what are the consumer benefits & how to enable eSIM device targeting in digital advertising platforms, here.
