Device Detection
Choose a category below to quickly discover all our device intelligence articles.
5 Cart Abandonment Questions about User Devices that are Never Asked
The average cart abandonment rate in 2025 is 70% - that’s 70 out of 100 customers not checking out. We...
The speed imperative—DeviceAtlas and GPUs
DeviceAtlas has some of the world's most demanding customers, and that's just how we like it. A who's-who...
Device Hardware Classification: Reliable As Ever In 2023
In 2021, we launched our primary hardware classification property. Two years later, it's considered one...
DeviceAtlas & AWS Graviton Collaboration
We were delighted to recently collaborate with AWS on an article about the impact of Graviton3 on price...
Device capabilities in emerging SVoD markets
Switching between streaming platforms is more prevalent now than ever before. I’ve lost count of...
The most active crawlers and bots on the web
Allowing web crawlers to scan your site is vital if you want your web pages to appear in Google, Bing...
Categorising IoT devices - endpoints, enablers and controllers
With the rate of growth in diversity of the IoT and connected devices, operators need deeper insight...
List of TAC numbers
The TAC is an eight digit code which uniquely recognizes a cellular device's hardware configuration....
Leveraging Device Intelligence to Reduce Churn in Streaming Services
Device intelligence offers a number of lucrative opportunities for streaming service providers: business...
Level Up! Device Identification and the ROI Opportunity for Gaming Companies
Fifty years following the release of the Magnavox Odyssey, the world’s first gaming console, the global...
Dark Traffic and Misrepresentation - Analysing the Web Analysers (Part 2)
In part 1 of our Web Analytics Comparison: Analysing the Web Analysers post, we presented research findings...
Website Analytics Comparison - Analysing the Web Analysers (Part 1)
Analysing visitor traffic is important to determine the health of a website. In this article, we present...
Optimize OTT Streaming content and avoid android App crashes with DeviceAtlas
Considering that Android devices account for 71.09% of the mobile market share, it’s imperative that...
Happy Holidays from DeviceAtlas
The DeviceAtlas team would like to thank you for your business over 2021 and wish our customers peace...
Effectively deliver OTT advertising with DeviceAtlas
There are many different approaches to measuring the impact of OTT advertising including audience splitting...
Server-side device detection used by 88% of Alexa top 100 sites
Device identification enables companies to deliver a small, contained experience to feature phones, a...
Reduce the carbon footprint of your website with DeviceAtlas
Find out how DeviceAtlas' device identification can help your organization reduce its website's carbon...
Top 5 OTT Ad Trends of 2021
OTT advertising enables you to achieve non-skippable ads, track view-through conversion, and more personalization....
Bot Analytics Series Part 2: The Importance of Monitoring Bot Traffic
Analysing your bot traffic can help you understand how your site is being used (for example by preview...
Introduction to Bot Traffic — Part One of our Bot Analytics Series
As much as 40% of internet traffic is from non-human sources. This traffic ranges from legitimate bots...
Mobile Device Hardware Classification – Entry Level To Premium Device Categorization
We’re delighted to announce the release of a powerful new DeviceAtlas property: Mobile Device Hardware...
Network Optimization For The Generations Of Mobile Telephony
See how insights into 2G, 3G, 4G and 5G device capabilities on a mobile network can result in a competitive...
eSIM – An AdTech Opportunity
Get key eSIM details, including answers to “What is eSIM”, what are the consumer benefits & how to...
Accessing TAC In Android 10 – A High-Impact DeviceAtlas Contribution
Access TAC In Android 10 with this simple method. Get the background, benefits & learn how to easily...
Solving the CTV User-Agent Problem
Get the formalized distinction between OTT and CTV, along with key trends, challenges, solutions &...
Network Optimization For IoT Devices
IoT is experiencing rapid development, which is leading to challenges for network operators. Learn how...
VoWiFi – A Win-Win But When Is The Right Time For Upgrades?
VoWiFi offers many benefits to operators and subscribers. But is there enough opportunity for you to...
Advertising Fraud Meaning, Prevention and Detection
Ad fraud costs advertisers billions of dollars every year. Get key details including common types of...
Device ID and A Cross-Ecosystem Connection
Device ID can refer to many identifiers. Get clarification on manufacturer Device ID and get details...
Digital Audio Advertising – Market Size, Trends, Limitations & Opportunity
Here we take a look at the digital audio advertising market, its size, key trends, and reasons why advertisers...
Adaptive Loading – 2 Key Considerations
Get key Adaptive Loading details, considerations and find out how you can get stated today....
Postponed: Google’s Attempt to Deprecate and Freeze the User-Agent Header
Google’s attempt to deprecate and freeze the User-Agent header has been postponed until at least 2021....
User-Agent: Another Plan to Deprecate and Freeze
In the beginning there was NCSA Mosaic…and the user agent string already existed. Companies have been...
How to Identify the iPhone 11 and iPad using DeviceAtlas
DeviceAtlas have made more updates to the client-side component that will ensure correct identification...
How to improve app monetization (improved ad targeting)
Let's take a brief look at the advertising ecosystem and how it interacts with devices, and how app creators...
Building your own device detection solution
Creating your own internal device detection solution using PHP and Regex is possible, but is it worth...
5G and eSim - two new properties added to DeviceAtlas
We've added two new device properties to the DeviceAtlas offering - 5G and eSIM. Now, you can identify...
What is a 'device graph,' and how can device intelligence enhance it?
Knowing the various steps to conversion is great, of course, but what if you could also know the exact...
Why device detection is essential for cloud gaming services
Cloud gaming is revolutionizing the world of video entertainment, providing the hardware and connection...
iOS 12.2 broke iPhone detection - but the fix is now live
The release of iOS 12.2 caused some issues for iPhone detection, but we've released our solution. Accurate...
Three new device properties now available
We're pleased to announce three additional properties now available to our Enterprise Licence holders...
Counterfeit smartphones and the threats they pose
Counterfeit and non-standard devices pose a real threat for business, consumers and regulators. Find...
iPhone fragmentation - why detecting the iPhone model is essential
With the release of the latest iPhones, we see a shift from relatively standardised device specifications,...
How DeviceAtlas detects iPhone models
Detecting iPhone models has always been a bit of a headache for companies working in the online space,...
How to detect the iPhone XR, XS and XS Max with DeviceAtlas
The latest iPhone models - the XR, XS and XS Max - are almost certain to be a success, with pre-orders...
JavaScript server-side rendering with device detection
Server-side rendering (SSR) can solve some of the same challenges that frameworks face with mobile clients. You've...
Unveiling the most active bots and crawlers on the web in 2018
For our latest dive into web traffic data, we looked at the numbers for H1 2018 to investigate the most...
Targeting Android devices based on OS version
When developing a new mobile app, you need to decide which minimum API level to support. Screen size,...
Can your web analytics identify cars?
Identifying visiting devices adds a powerful layer of insight to your analytics package, allowing you...
The DeviceAtlas API - Giant performance with a tiny footprint
The DeviceAtlas APIs offer access to near instantaneous detection of tens of thousands of devices. That...
How knowledge of device chipset can help your business
Hardware properties are some of the most useful in our data set, which now contains 192 different properties....
No ‘below the fold’ in OTT advertising - if you know the device
With more than 70% of American households now watching internet-delivered content on their TV, OTT advertising...
Limiting Ad Fraud with Device Detection
For anyone involved in the online advertising space, ad fraud is a concern. Learn how DeviceAtlas helps...
How to detect iPhone 8 and iPhone X with DeviceAtlas
Here's how to detect the iPhone 8 and iPhone X, with examples of their user agents....
How to detect iPhone 8 and iPhone X with DeviceAtlas
Here's how to detect the iPhone 8 and iPhone X, with examples of their user agents....
Use Cases of Device Detection for Apps
How can device detection in the native app environment give you an edge? The availability of a wide range...
How to optimize mobile commerce performance with real-time device insights
The increasing device fragmentation is a growing headache for e-commerce websites as users can access...
Why DeviceAtlas is both Fast AND Accurate
Speed should never come at the cost of accuracy. Accuracy is the sine qua non of device intelligence—if...
How to create and leverage your own device database
The wider the variety of devices used, the greater the risk is in terms of providing an inadequate user...
DeviceAtlas for the Native App environment
Our customers have regularly asked us whether we can index device information against make/model strings...
Mobile & Web Analytics: How to make the most out of your device data
Today’s world of web analytics is difficult to navigate without a detailed knowledge of user devices....
The role of device detection in Video Advertising
For video advertising technology players, getting it right on mobile requires an accurate knowledge of...
5 Reasons Why You Must Get Your Mobile Ad Targeting Right
50% of mobile ad clicks are accidental, according to a recent study from GoldSpot Media. This finding...
6 not so obvious ways companies can use device detection
With so many devices connected to the internet most companies have understood the need for a reliable...
Most used mobile GPUs in 2017
Learn which GPUs are the most used across the globe, based on web traffic statistics from our network...
Device detection in your environment: deployment options
Device detection is an essential asset for every business that wants a solid understanding of all devices...
How Telaria uses DeviceAtlas to cluster visiting devices into 'device families'
It is now essential for businesses to have an excellent understanding of device diversity to boost conversion...
How to configure your data file with DeviceAtlas
Did you know that DeviceAtlas local license allows you to customize your data file? It helps you reduce...
How to identify smartphone hardware with DeviceAtlas
Device detection solutions provide you with an exceptional insight into your mobile audience based on...
How to use the DeviceAtlas Client-side Component
DeviceAtlas allows you to detect additional device properties using the Client-side method. In this article...
Mapping the full customer journey with device detection
A more sophisticated approach is needed from businesses when it comes to mapping out the modern customer...
Device targeting for advertising: what you need to know
With the rapid growth of 'digital media time' spent on mobile, it is now extremely important to make...
Did you know that you can detect users’ mobile network?
Device detection is a flexible tool that companies may use in many ways to get a better understanding...
Device Data for eCommerce in Action
Device Detection can be used to boost your eCommerce success by providing tailored user experiences for...
Why home-grown device detection methods fail to impress
Using an accurate device detection solution is crucial for all businesses working in the online space....
How DeviceAtlas can protect your site against bots
Non-human traffic is larger than most business owners are aware of. This is mainly due to the fact that...
How mobile device detection works
Wondering how mobile device detection actually works? Here’s a quick overview of what it is and how...
What is device detection?
Sound understanding of user devices is critical in today’s online world where so many devices allow users...
How to detect a mobile browser
If you're looking to provide your visitors with a device-optimized experience that works great on any...
Why We Still Need Device Description Repositories
The concept of Device Description Repository (DDR) was created in the early days of smartphones when...
DeviceAtlas API now supports Node.js
Today we’re announcing that JavaScript developers can easily implement the world’s leading device detection...
Which areas can you see improve using device detection? [survey]
In a recent survey, we asked DeviceAtlas customers to share their reasons for implementing device detection...
Happy Holidays from DeviceAtlas
Warmest wishes for a happy holiday season and a wonderful New Year from all the team at DeviceAtlas....
Targeting Wearable Devices
Device fragmentation can be considered as both an opportunity and a challenge for mobile marketers and...
Bruce Lawson on Device Detection
An interesting thread has opened up on the blog of Opera's Bruce Lawson. Bruce recently wrote an article...
Announcing DeviceAtlas Cloud Free Version
Today we release a free version of DeviceAtlas Cloud for web developers who need an easy and reliable...
Identifying Language and Locale with DeviceAtlas
Back in May, we added two new data points to DeviceAtlas which are useful for implementations where language...
Mobile Detection for Microsoft Internet Information Services (IIS)
Targeting mobile devices has become increasingly important for user experience, regardless of the web...
CMS Platforms, Mobile and Device Detection
Content Management Systems or CMSes as they are known to most of us, form the backbone of content publishing...
What is a demand-side platform (DSP) and real-time bidding (RTB)?
Those days when advertisers would buy huge blocks of untargeted mobile advertising with little idea about...
Nginx, HTML5 visualization added to latest DeviceAtlas release
We released version 3.3 of DeviceAtlas this month which comes with a number of new features in tow. We...
The insider’s Guide to Device Detection
The insider’s guide to device detection: give your Website visitors the site they deserve. With a vast...
