5 Reasons Why You Must Get Your Mobile Ad Targeting Right
50% of mobile ad clicks are accidental, according to a recent study from GoldSpot Media. This finding strikes fear into the hearts of any marketers who thought mobile ads are the answer to dropping CTRs for desktop banners. The good news is that there are still ways of improving mobile ad targeting so that the ads are displayed for the right user at the right time.
6 not so obvious ways companies can use device detection
With so many devices connected to the internet most companies have understood the need for a reliable way to determine what devices their customers are using. However, not all businesses have a full understanding of what is possible with a device detection solution.
Most used mobile GPUs in 2017
Learn which GPUs are the most used across the globe, based on web traffic statistics from our network of partner sites.
Device detection in your environment: deployment options
Device detection is an essential asset for every business that wants a solid understanding of all devices its customers use to access their web apps and other web content. It can either be used for web optimization projects or embedded in a product, adding device awareness to enhance targeting and reporting capabilities. DeviceAtlas has several deployment options to match your infrastructure requirements. Here’s what’s possible.
How Telaria uses DeviceAtlas to cluster visiting devices into 'device families'
It is now essential for businesses to have an excellent understanding of device diversity to boost conversion rates on mobile. This couldn't be truer of the ad technology landscape where speed and performance of ads are key drivers. Find how out how Telaria have stayed on top of the device landscape by integrating DeviceAtlas.
How to configure your data file with DeviceAtlas
Did you know that DeviceAtlas local license allows you to customize your data file? It helps you reduce the memory footprint and further increase the performance of your device detection solution. Here's all you need to know about configuring your data file.
How to identify smartphone hardware with DeviceAtlas
Device detection solutions provide you with an exceptional insight into your mobile audience based on a number of key device characteristics. We have expanded the list of device properties with a set of hardware items which let you get even more details on what devices your customers are using.
iPhone model detection with DeviceAtlas
Did you know that with DeviceAtlas it is possible to detect the exact iPhone models through the client-side method? Here are all Apple devices which you can identify using our device detection solution.
How to use the DeviceAtlas Client-side Component
DeviceAtlas allows you to detect additional device properties using the Client-side method. In this article you can learn how to take full advantage of DeviceAtlas Client-side Component and its ability to identify individual Apple devices.
Mapping the full customer journey with device detection
A more sophisticated approach is needed from businesses when it comes to mapping out the modern customer journey. A core part of this is the ability to track the devices potential customers are using. Read this blog and learn how to map the full customer journey with device detection.