The increasing device fragmentation is a growing headache for e-commerce websites as users can access online content on a myriad of devices, in varying contexts. Find out how local device detection can transform your m-commerce strategy and optimize purchasing on all digital devices.
Today’s world of web analytics is difficult to navigate without a detailed knowledge of user devices. Find out what sort of device data you can access and how you can leverage this data to gain a competitive edge.
It is now essential for businesses to have an excellent understanding of device diversity to boost conversion rates on mobile. This couldn't be truer of the ad technology landscape where speed and performance of ads are key drivers. Find how out how Telaria have stayed on top of the device landscape by integrating DeviceAtlas.
Device Detection can be used to boost your eCommerce success by providing tailored user experiences for visitors. Marketers can now easily identify which device a customer is using and offer product recommendations for a particular device on the fly.
With the ever-growing abundance of different web-enabled devices it might not always be easy to accurately detect a mobile device accessing a website. However, for web developers providing their visitors with a mobile-optimized experience, this is a necessity. Here's how to build your own device detection.
Device fragmentation can be considered as both an opportunity and a challenge for mobile marketers and developers, given that websites must now be tailored to suit a range of devices varying in screen sizes and capabilities. Are wearable devices about to push the boundaries of the fragmentation further?
Back in May, we added two new data points to DeviceAtlas which are useful for implementations where language and locale (country variant of a language) are of interest as a criteria for targeting content experiences and/or advertising, in addition to criteria already available on the device's physical and vitual capabilities.
We have had plenty of questions regarding new iPhone 6 detection, so we’ll provide the details here. With the new iOS update and new iPhone 6 family there is no change regarding server-side detection. There is still no unique token presented in the User-Agent headers which can be used for identification of the hardware version.
Targeting mobile devices has become increasingly important for user experience, regardless of the web server technology in use.