Device fragmentation can be considered as both an opportunity and a challenge for mobile marketers and developers, given that websites must now be tailored to suit a range of devices varying in screen sizes and capabilities. Are wearable devices about to push the boundaries of the fragmentation further?
Back in May, we added two new data points to DeviceAtlas which are useful for implementations where language and locale (country variant of a language) are of interest as a criteria for targeting content experiences and/or advertising, in addition to criteria already available on the device's physical and vitual capabilities.
We have had plenty of questions regarding new iPhone 6 detection, so we’ll provide the details here. With the new iOS update and new iPhone 6 family there is no change regarding server-side detection. There is still no unique token presented in the User-Agent headers which can be used for identification of the hardware version.
Targeting mobile devices has become increasingly important for user experience, regardless of the web server technology in use.
Content Management Systems or CMSes as they are known to most of us, form the backbone of content publishing on the web. The largest and most well known of them - Wordpress, Drupal, Joomla inter alia - are as familiar to those working in the web industry as the HTML they help to seamlessly produce. The basic premise of the CMS is to easily create and publish content for the web. So how well do they cater to today's web, accessed by countless different device types every minute of every day?
Those days when advertisers would buy huge blocks of untargeted mobile advertising with little idea about where or when the advertisements run are numbered, or so we’re told. Today advertising technology is so efficient and so fast that in the time it takes someone to open a mobile page on a site or app, advertisers can identify the opportunity, based on visitor/publisher profiling, bid for and buy the ad spot, and serve the ad. This all happens automatically in real time. Welcome to the brave new world of the demand-side platform (DSP) and real-time bidding (RTB) exchange.
We released version 3.3 of DeviceAtlas this month which comes with a number of new features in tow. We have introduced an Nginx option for the high-performance open-source HTTP server. This is currently at beta readiness, so if you are interested in evaluating this, please contact us at firstname.lastname@example.org.
The insider’s guide to device detection: give your Website visitors the site they deserve. With a vast array of screen sizes, operating systems and capabilities, it is essential for your Website to detect and react to the specific device each of your mobile visitors is using.