Category archives: Device detection

Client Hints Icon

Client Hints and A High-Value Use Case

Learn more about Client Hints including the aim, background, limitations and get a key high-value use case that has calculable ROI, here.

Advertising Fraud - Bot Detection Icon

Advertising Fraud Meaning, Prevention and Detection

Ad fraud costs advertisers billions each year. Get key details including common types of ad fraud, how to prevent ad fraud and how AdTech platforms can limit ad fraud with DeviceAtlas, here.

Digital Audio Advertising Thumbnail

Digital Audio Advertising – Market Size, Trends, Limitations & Opportunity

Here we take a look at the digital audio advertising market, its size, key trends, and reasons why advertisers are investing. Additionally, we look at the programmatic audio landscape, its limitations and highlight an opportunity to enhance the monetization of programmatic audio.

User Agent Freeze

User-Agent: Another Plan To Deprecate And Freeze

In the beginning there was NCSA Mosaic…and the user agent string already existed. Companies have been leveraging the user agent, since its inception in the early 90’s, to enhance their end user’s experience. Unless challenged, this could come to an end. Get details on the latest plans to deprecate and freeze the user agent, here.

internet-of-things

Categorising IoT devices - endpoints, enablers and controllers

With the rate of growth in diversity of the IoT and connected devices, operators need deeper insight into the nature and capabilities of the terminals; this is what Device Map provides.

increasing-app-monetization

How to improve app monetization (improved ad targeting)

Let's take a brief look at the advertising ecosystem and how it interacts with devices, and how app creators can improve their ad targeting to increase their returns.

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