Limiting Ad Fraud with Device Detection
For anyone involved in the online advertising space, ad fraud is a concern. Learn how DeviceAtlas helps advertisers and agencies reduce the losses to bots, click-farms and other forms of fake traffic.
How to detect iPhone 8 and iPhone X with DeviceAtlas
Here's how to detect the iPhone 8 and iPhone X, with examples of their user agents.
How to detect iPhone 8 and iPhone X with DeviceAtlas
Here's how to detect the iPhone 8 and iPhone X, with examples of their user agents.
Use Cases of Device Detection for Apps
How can device detection in the native app environment give you an edge? The availability of a wide range of additional data points about devices allows deeper and more accurate insight into app usage patterns Here are some examples of how DeviceAtlas is being used to power conversions and engagement.
Optimize m-commerce performance with real-time device insights
The increasing device fragmentation is a growing headache for e-commerce websites as users can access online content on a myriad of devices, in varying contexts. Find out how local device detection can transform your m-commerce strategy and optimize purchasing on all digital devices.
Why DeviceAtlas is both Fast AND Accurate
Speed should never come at the cost of accuracy. Accuracy is the sine qua non of device intelligence—if you can’t be sure about the intelligence, what is the point? The DeviceAtlas team believe that the choice between speed and accuracy is a false choice, and an unnecessary one. Our patented algorithm allows for the extremely high speeds afforded by a PATRICIA Trie, but with the flexibility to accommodate the reality that you cannot have prior knowledge of all devices on the market.
How to create and leverage your own device database
The wider the variety of devices used, the greater the risk is in terms of providing an inadequate user experience which has an impact on your bottom line. This means companies need to be on their A-game when delivering effective ways to handle device fragmentation for their customers. Find out how you can leverage your own device database.
DeviceAtlas for the Native App environment
Our customers have regularly asked us whether we can index device information against make/model strings in addition to User-Agent strings. Accordingly, DeviceAtlas has been extended to support the app environment, in addition to web and mobile network environments.
Mobile & Web Analytics: How to make the most out of your device data
Today’s world of web analytics is difficult to navigate without a detailed knowledge of user devices. Find out what sort of device data you can access and how you can leverage this data to gain a competitive edge.
The role of device detection in Video Advertising
For video advertising technology players, getting it right on mobile requires an accurate knowledge of the device you are addressing. Having real-time data on whether a device is a mobile, tablet or desktop as well as other device capabilities such as screen size, resolution, OS and OS version and multimedia capabilities will ensure that the creative will work from a technical perspective and is contextually targeted for mobile devices.
