How often do people upgrade their smartphones? [new research]
Most flagship smartphone series get updated every year but does it actually mean we replace our devices once every 12 months? To answer this question we looked into DeviceAtlas statistics focusing on the most common year of release for mobile devices in selected corners of the globe.
Calculate your company's potential ROI with device detection
With users’ online buying behavior becoming increasingly complex and non-linear there is ever more sensitivity to web performance. Use our brand new ROI tool which will help you calculate your company's revenue uplift from implementing server-side device detection.
Most popular Android smartphones in 2017
Looking to better understand which Android smartphones are the most popular around the globe in 2017? We have some exciting statistics based on web traffic data to hundreds of thousands of partner websites using DeviceAtlas for optimization and analytics.
Most popular Android smartphones in 2017
Looking to better understand which Android smartphones are the most popular around the globe in 2017? We have some exciting statistics based on web traffic data to hundreds of thousands of partner websites using DeviceAtlas for optimization and analytics.
Five Most Common Business Use Cases For IP Intelligence and Geolocation Technology
The rise of the mobile internet is changing the way consumers interact with online services. According to Cisco, by 2020, there will be 5.5 billion mobile users, representing 70 percent of the global population. More than half a billion (563 million) mobile devices and connections were added just last year. We have grown into a global society that expects to conduct research, shop online, and stream music or videos at any time, in any place on any device―which creates both opportunities and challenges for companies.
How to use device data for powerful user segmentation
With carefully targeted campaigns you get more bang for your marketing buck, but there are many ways you can handle user segmentation for targeting purposes. Here we'll give you a quick guide on how to make your segmentation based on a seemingly obvious but often overlooked factor: a user's device.
5 Ideas to Boost Your Ad Platform with Device Detection
The growth of mobile traffic is exciting news for all businesses, but with device fragmentation and an increasing variety of mobile user contexts, it may be difficult to reach out to the right mobile audience at the right time. To tackle this issue ad platforms utilize device detection, therefore boosting their performance and capabilities in terms of ads sent to mobile audiences.
Device fragmentation still an issue
Mobile device fragmentation is a big headache for companies who don’t optimize their web presence to address differences between web-enabled devices. To underline how big the fragmentation issue is, we analyzed DeviceAtlas web browsing statistics from Q4 2016 focusing on diversity in terms of device characteristics.
Mobile World Congress 2017 summary
As Mobile World Congress 2017 came to an end, we are publishing a short summary of what we learned and discovered during this year’s show. We had plenty of inspiring conversations with the top minds in the industry about today’s device landscape. Here is a quick glimpse into the hardware that was exhibited this year in Barcelona.
