Category archives: Device landscape

Mobile World Congress Mobile Is Everything

MWC 2016: Turning the spotlight on accessories

The world's largest mobile industry conference has come to an end. The DeviceAtlas team was present at MWC 2016 having many inspiring conversations about the ever-changing mobile device landscape. Here are some impressions from this year’s new product releases and announcements that everyone was talking about in Barcelona.

Which types of devices have browsers?

While ‘connected’ devices used to be mainly PCs, today this category is much more diverse and runs the gamut from mobile phones, to tablets and desktops.

Devices released at Mobile World Congress 2015

New flagship smartphones exhibited at MWC 2015

As Mobile World Congress 2015 comes to an end later today, here's a quick wrap-up of some of the more interesting devices we've seen in Barcelona. DeviceAtlas can detect all of them now even though these smartphones haven't been made available yet. Let's take a closer look at the latest arrivals in the smartphone world.

Large-screen phones dominate the Chinese market

While news websites regularly provide us with interesting mobile statistics, mere observation can also be a valuable source of information on the mobile market. In his recent post on mobiForge, DeviceAtlas's CTO Ronan Cremin shared his discoveries on Chinese mobile market from his business trip to Beijing.

mobiForge

Growth of Chinese device manufacturers

New figures from industry analyst IDC show huge growth from Chinese handset manufacturers. According to IDC's report, better build quality and cheaper price points will hasten the decline of the feature phone market and usher in a global era of smartphone ownership. (Although it is still worth noting that feature phones accounted for about 45 percent of handsets sold last year.) For web developers, that means that the Android platform is likely to become even more important on the global stage, given that the open source OS is the platform of choice for Chinese handset manufacturers.

Why increasing device fragmentation is having a positive impact on mobile ad targeting

Cellphones, smartphones, phablets, tablets, e-readers, PCs, notebooks, games consoles, smartwatches, smartTVs, connected cars… there’s an ever-expanding array of Internet-enabled device types and vast numbers of them. Gartner predicts there will be 6.4 billion connected devices used in 2016. This device diversity should not be seen as a barrier to mobile advertising, but rather as an opportunity to achieve better targeted ads.

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